Is Branded Journalism Still Journalism?

It’s called “branded journalism,” or “content journalism,” and it’s the next big movement in communications, but traditional media figures are shaking their fingers.

It’s called “branded journalism,” or “content journalism,” and it’s the next big movement in communications, but traditional media figures are shaking their fingers.

“It’s journalism perhaps, but not as you know it” explains Tom Pullar-Strecker in a recent article for stuff.co.

Says Pullar-Strecker:

“Businesses in Europe and the United States have begun contracting and even employing journalists to write stories for their websites and social media in a recent trend called ‘branded journalism'”

BestBuy and Cisco are among the businesses that have jumped on board the bandwagon that may tow us towards the future of online content.

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