Is $9.99 A Fair Price Point?
The debate about the right price for an eBook came up this morning at Digital Book World in New York when David Nussbaum, CEO of F+W Media asked a panel of publishing CEOs this question. The response? Fairly practical.
Brian Napack, CEO of Macmillan, said, “Every product has a price point. $9.99 is a fine price point, but some books will be less and some will be more. The fine art of being a publisher is going to be selecting the right price.”
Jane Friedman, CEO of Open
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