Is 10,000 Subscribers Enough? Popular Science iPad Edition Subscription Kickoff Numbers

Apple created a huge problem for magazine publishers trying to move into the iPad electronic magazine market. One of the big problems was the lack of a subscription mechanism. Many magazine publishers created their own problem by pricing their e-magazines priced higher than their paper ones. The price alone caused many of the iPad magazines to received low customer ratings. Popular Science was one of the few that provided what consumers perceived as a fairer price for their iPad magazines.