Is '$100 PR' For Real?

Yesterday Gawker‘s Hamilton Nolan took the opportunity to give free press to a barely believable project called “$100 PR“–and to provide our entire industry with a bit of good-natured ribbing. While we dispute the idea that the business at large is “desperate for money”, we agree that $100 PR warrants another look.

Created by Laurena Marrone, a PR pro “with over 20 years of diverse experience” that appears to include a lot of music promo work (and the founding of Grit), this “new and extremely unique boutique” firm claims to serve “those who have a need to get the word out about any newsworthy product, service, or event, but cannot afford the high costs of most firms”.

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