Cricket Fans Turn to Facebook During IPL Season 8
More than 29 million Facebook users were responsible for some 312 million posts, comments and likes about the 2015 Indian Premier League season between April 1 and May 24.
More than 29 million Facebook users were responsible for some 312 million posts, comments and likes about the 2015 Indian Premier League season between April 1 and May 24.
Facebook head of media partnerships for India Saurabh Doshi said in a Facebook Media blog post that the most-discussed players in IPL Season 8 were Rohit Sharma of the Mumbai Indians and MS Dhoni of the Chennai Super Kings, adding that initiatives on the social network during the event included:
- Facebook created a live trending experience, which allowed fans to keep up with the action and interact with friends, players and clubs.
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