iPhones Are 3.5x More Popular Than Android Phones: MoPub Research
The iPhone is 3.5x more popular than Android smartphones, according to new research from mobile advertising company MoPub.
The Q3 21012 “Mobile Advertising Marketplace Report” also found that ad impressions on iOS devices are more expensive than on Android devices. But the cost of mobile ads on Android devices went up 26 percent in Q3. Now the average Android ad is $.29 less than the average iOS ad.
The report also evaluated content that garnered the highest ad impressions.
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