iPhone Purchase Intent Goes Down Slightly For First Time: Strategy Analytics

Eighty-eight percent of iPhone owners in the U.S. say they will buy their next smartphone from Apple, down from the 93 percent of iPhone owners who said they’d get their next phone from Apple, according to a new report from Strategy Analytics. This is the first time since Apple launched the device in 2007, that purchase intent for the iPhone has declined.

According to the report, 75 percent of iPhone owners in Western Europe say they are likely to buy their next phone from Apple, which is down from 88 percent in 2011.

“There

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