iPhone In-App-Purchase for Free Apps Can Enable Smooth Transition from Lite to Full App Versions

There are a couple of really annoying things regarding the iTunes App Store…

– Difficult to provide evaluation copies for reviewers (nothing to do with the new FTC rules)
– Impossible to provide a reduced upgrade price to current users of an app
– No way to provide a trial version that can transformed into a full featured version (separate release and installations required)

It looks like Apple’s new In App Purchase for free apps may solve the third issue in my list above.

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