iPhone Gets Video Ad Service
Online ad-serving platform Ad Infuse has taken its service to the iPhone. According to InformationWeek, the new offering can stream ads before, during or at the end of a video that’s played in the phone’s Safari Web browser. The Ad Infuse technology also detects the type of device requesting video from the server and formats the ad it sends accordingly.
Companies can either license an Ad Infuse server to keep it in-house and manage it themselves or they can sign up for a subscription service, which, InformationWeek says, is the more common method.
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