iPad Spurs Rush to 'Tabletize' Content

Jony Ive, Apple’s senior vice president of design, describes the new iPad as “magical,” while Yves Behar predicts it “will be the ultimate media controller and media consumption device.” As you’re no doubt aware, the new tablet computer is a sleek 1.5-pound slab fronted by an iPod-style screen powered by a novel A4 chip and impressively enduring battery technology. “The face of the product is pretty much defined by a piece of multitouch glass, and that’s it,” says Ive.