iPad People Magazine e-Issues Free to Paper Issue Subscribers

Magazine publishers have been trying to figure out a way to provide subscription purchases on the iPad since its introduction in April. Apple only allows single issue in-app purchases. Publishers could simply lower prices to a level that people would be willing to pay on a month-by-month or week-by-week basis. I suspect, for example, that many people But, they insist on a 20th century sales model. I suspect for example, that many people would not think twice about paying 99 cents per e-issue of Time or People magazine.