iPad Excitement Dying Down - It Might Still Succeed Though

When Steve Jobs announced the Apple iPad last month, I could understand (or guess) why it was not immediately available (my guesses: FCC issue(s), component availability, design issue still being worked out). What I couldn’t understand, however, was why it was not available for pre-order the day of the announcement. My rationale for making it available for pre-order goes like this: Take advantage of announcement day excitement to get lots of people to pre-order. Then, those who pre-ordered would help maintain pre-availability excitement by continuing to hype the iPad as a way of dealing with pre-order buyer’s remorse (people would want to maintain that they made a good decision while waiting).

It may be that Apple should have created this pre-availability buzz machine since there tends to be a loss of interest after a product announcement if there is a big delay between announcement and availability (look at the Nokia N97...

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