iOS Push Notifications Have a 41% Opt-In Rate (Infographic)
A study from Accengage analyzed 38 billion push notifications sent to 750 million app users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.
Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.
Across all industries, Accengage found that push notifications had a 71 percent average opt-in rate, with the opt-in rate being the percentage of users who gave apps permission to send them push notifications. While Android users are automatically “opted in” to receive push notifications when they download apps, Accengage found that the opt-in rate on iOS was 41 percent.
Breaking iOS
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