Video StoryEngine Helps Brands Get ‘iNvolved’ With Videos On Facebook
Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
iNvolved said its Super Bowl campaign for Mennen’s Speed Stick helped its client to reach male sports fans on more than 500 sports websites, as well as the Facebook News Feed, on Super Sunday, with its “gamified” version of the company’s video creative, in which hundreds of thousands of Web surfers answered the trivia question, “What did this guy pick up at the laundry mat?”
The company added that its Facebook PMD status enables it to deliver its ad units across the News Feed, as well as via the social network’s mobile applications.
According to iNvolved, digital video increases brand’s lift message associations by 8.3
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