A Nielsen Rep Talks Reputation Management, The Harris Poll and More

What the Farfegnugen, indeed.

Polls are fascinating fodder for reporters. And we already know readers love a list. One such organization proudly offering listicles is The Harris Poll.

In the 2016 version of its annual corporate rankings, there are some interesting findings: Amazon.com has a better reputation than Apple or Disney, USAA and Kellogg have risen to the top 10, and that little car company caught in a global emissions scandal has plummeted to the very bottom of the list.

PRNewser was able to discuss the results with Sarah Simmons, senior reputation consultant at Nielsen (owner of The Harris Poll).

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