INTERVIEW: Cision's Peter Granat Shares Major Updates to PR Industry

Peter Granat, CEO of Cision, on where the PR industry is going.

Earlier this month, Cision unveiled what is arguably its most significant updates to the hallowed dashboard of Cision PR Edition for the entire public relations industry. The changes are designed to provide more robust engagement tracking, news monitoring and other premium services offerings involving analytics and reporting.
From better social media reach to daily news briefings, these improvements should provide a genuine sigh of relief from media relations strategists everywhere. Why? Because you have been clamoring for these changes and Cision has responded.
We may have regaled in the fanfare as well, which is why we wanted to talk to the man behind these improvements personally — Peter Granat, CEO of Cision.
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