Internet Does Not Approve of Time Warner Cable's NY1 Rebranding
This is a very New York-specific story, but it contains a larger PR lesson that we’d like to share. NY1, pronounced “New York One”, is a 24/7 local news channel that is very helpful for those who want breaking news on traffic, subway delays, New York-area politics and more. It also includes some great talks shows, etc. But you get the point.
NY1 owner Time Warner Cable, on the other hand, is definitely one of the least popular brands among New Yorkers (just ask Twitter users and a certain Sir Patrick Stewart about its customer service record).
TWC–facing
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