Internet Advertising Continued Robust Growth in Third Quarter
Internet advertising drove $9.26 billion in spending in the third quarter of 2012, up 18 percent over the third quarter of last year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
Internet advertising drove $9.26 billion in spending in the third quarter of 2012, up 18 percent over the third quarter of last year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
“Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media,” Sherrill Mane, senior vice president of research, analytics and measurement at IAB, said in a statement.
IAB releases top-line spending numbers for the first and third quarters of each year to supplement more detailed semi-annual reports.
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