Nonprofit the International Alliance for Responsible Drinking is working with social platforms including Facebook, Instagram, Snapchat and YouTube to help limit underage users’ exposure to content promoting alcohol.
Beer, wine and spirits brands Anheuser-Busch InBev, Asahi Group Holdings, Bacardi Ltd., Beam Suntory, Brown-Forman, Carlsberg Group, Diageo, Heineken International, Kirin, Molson Coors Beverage, Pernod Ricard and William Grant & Sons are also part of the initiative.
The Washington, D.C.-based nonprofit and its partners are taking steps to implement stronger age screening on online channels, via specific and platform-appropriate technology, to help prevent alcohol marketing from reaching those under the legal age.
IARD said in a release, “In partnership, we continue to improve these protections and will roll out safeguards that help ensure that all new alcohol-related channels or campaigns are marketed responsibly online.
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