InterLuxe Rebrands as RGM Alliance

The independent ad network InterLuxe Media is rebranding itself as RGM Alliance, reflective of the parent company’s brand as well as the network’s expansion beyond the luxury/affluent market.

RGM Alliance is a division of the online advertising/publishing firm RGM Group. The growing network now boasts of 158 publishers, reaching 46 million unique users in the U.S. According to founder and CEO Kamran Razavi, this is up from just 66 partners as recently as May of 2009. Since then the company has looked to add publications that go beyond its core niche of luxury focused content. Sites in the network now range from niche blogs like Fashionista, and NileGuide to Elle and latimes.com.

Since it was founded as a luxury focused rep firm in 2004, RGM has attracted a slew of high-end advertisers, including Porsche, Maserati, Qantas and DeBeers. Besides an ad network, the company’s businesses include LuxeCreative, a creative division which helps advertisers create custom campaigns for the affluent market; as well as JustLuxe, an affluent lifestyle content Web site.