Interactive Marketing: The New Frontier in Mobile Engagement [Infographic]
Video may be the up-and-coming marketing medium but interactive marketing may be the key to engaging mobile audiences.
2013 could easily be considered the year when the ad-based social media business model became the standard and marketers are looking to really capitalize on this burgeoning opportunity. The challenge for many marketers is defining engagement and then engaging the social media audience.
According to a study by haptic technology company Immersion, one way to mobile audiences is through the use of tactile and audio feedback. For those looking for new ways to engage with mobile audiences, interactive marketing could be the way to go.
It seems obvious: more engaged senses means more engaged consumers.
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