Facebook Testing New Ad Unit For Developers To Promote Mobile Apps: Install Now
Facebook appears to be testing a new version of its ad unit for developers to promote their applications for Apple iOS and Android.
Facebook appears to be testing a new version of its ad unit for developers to promote their applications for Apple iOS and Android.
ESPN Senior Vice President of Product Development Ryan Spoon tipped off sister blog Inside Facebook about the new ad unit, and differences from the current ad unit in use include:
- The use of “install now” as a call to action.
- Use of the app’s header image from Facebook’s app center, instead of the app’s logo.
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