Instagram’s New On-Platform Campaign Wants to Help Users Find More to Heart

It teamed up with Ogilvy, Instrument and Facebook’s Creative X

Instagram will run weekly ads on its platform
Instagram

Instagram teamed up with Ogilvy, Instrument and parent company Facebook’s Creative X in-house team on new on-platform campaign Find More to Heart, which kicked off Wednesday.

The focus of the campaign is prioritizing discovery for users and featuring creators who are producing the most compelling content during a time when people need it most, as well as inspiring others to create.

Instagram will run weekly ads on its platform highlighting creator trends, top posts, upcoming music or other live events and trending hashtags within its Explore tab.

All of those things will also find a home on the campaign’s website.

Ogilvy was behind the campaign’s 15-second video spots, while the website is powered by Instrument and Creative X will develop the weekly ads.

Instagram
Instagram
Instagram

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