Instagram Launches @instagramforbusiness

Instagram announced the launch of its @instagramforbusiness account, aimed at brands, small businesses and agencies.

The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that @instagramforbusiness will “run exclusive, behind-the-scenes stories that inspire, inform and showcase the work done by three important groups in our business community from all around the world—brands, small businesses and creative agencies.”

Ben & Jerry’s helped Instagram kick off this week’s launch of @instagramforbusiness, representing the brands community, and next week will bring contributions on the small business side from Chicago’s Flowers for Dreams and on the agency side from BBDO New York.

Ben & Jerry’s global digital marketing manager Mike Hayes explained the ice cream company’s relationship with Instagram in the blog post:

From a very early stage, we realized how powerful Instagram was in connecting with our fans and telling our story.