Instagram Video Carousel Ads Now Available to All Advertisers

Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday.

Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday.

Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds.

Instagram said in an Instagram for Business blog post announcing the launch that video carousel ads can be run seamlessly across Instagram and Facebook, and they can be created in Facebook’s Ads Manager, Power Editor or marketing application-programming interface.

Taco Bell, ASOS, Macy’s and Airbnb were among the advertisers involved in the beta-test, and Instagram featured campaigns by Disney (pictured above) and Jeep (pictured below) in its blog post, saying:

There are many ways to tell your story on Instagram.

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