Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook’s next billion-dollar business.
The photo-sharing service has dabbled in sponsored videos with early advertising partners such as Levi’s, Ben and Jerry’s, Burberry, and Starwood, said Jim Squires, Instagram’s director of marketing. “Video will be a natural addition from an ad perspective,” he said.
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