The Facebook-owned photo- and video-sharing network had been testing the feature as early as February.
Only posts from public accounts can be shared in this fashion, and Instagram said in a blog post announcing the feature’s release that users can change their settings to prevent their posts from being shared to Stories by other users.
To begin the process, users can click on the paper airplane button at the bottom of the post, where they will see the option to create a Story. Tapping it will convert the feed post to a sticker with a customized background, and that sticker can be rotated, scaled and moved. Other styles can also be applied.
Once users are done customizing these stickers, they can be shared to Stories, where they will display the user name of the original poster. Tapping these stickers will bring users to the original posts.