Instagram Users Can Now Add Question Stickers to Their Stories

A new way to spur friends to interact

The new questions sticker can be placed anywhere on photos or videos Instagram
Headshot of David Cohen

Instagram Tuesday introduced a new way for users to spur interactivity with their Stories.

The new questions sticker enables users to type questions and add them to their Stories via stickers that can be placed anywhere on photos or videos.

Friends who choose to answer those questions can tap the stickers and reply as many times as they want, with those replies appearing in the Story creator’s viewers list.

Instagram wrote in a blog post introducing the story sticker, “Tap any question they’ve asked to create a new Story where you can answer it, and the question you’re answering will appear on your Story for context. Although you’re able to see who submitted each response in your viewers list where it’s private, when you share that response in your Story, your friend’s photo and username will not be shown.” David Cohen is editor of Adweek's Social Pro Daily.