Instagram updates terms of use to include potential for Sponsored Stories

Instagram today introduced a new privacy policy that will allow data sharing with Facebook and a new terms of use agreement that includes language suggesting that an advertising product similar to Facebook’s Sponsored Stories could be in the app’s future.

Instagram is updating its terms to reflect its new ownership by Facebook, just as Facebook recently amended its data use policy to allow data to be shared among its affiliates. Instagram notes that nothing has changed about who can see a user’s photos, but explains:

“Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in