Instagram Adding Translation Button

Translation is coming to Instagram.

Translation is coming to Instagram.

The Facebook-owned photo- and video-sharing network announced the impending new feature in a post (embedded below):

In the coming month, you’ll see a translation button on feed stories and profile bios written in languages different from your own. The Instagram community has grown faster and become more global than we ever imagined. And we’re excited that you’ll soon be able to understand the full story of a moment, no matter what language you speak.

To learn more about translation on Instagram, check out

That help page provided more information:

Captions and comments on posts in feed, as well as the bio you include on your profile, are translated automatically based on the language they’re written in and the language settings of the person viewing it. If translations aren’t showing up, it could be because we couldn’t detect or don’t currently support the language. Keep in mind that translations also may not show up for older posts and comments.

Readers: What are your thoughts on this upcoming addition to Instagram? David Cohen is editor of Adweek's Social Pro Daily.