Instagram Stories made their debut exactly two years ago today, and 400 million people now use them each day.
The Facebook-owned photo- and video-sharing network said one-third of the most-viewed Instagram Stories come from the 25 million-plus businesses that are using the feature, with a spokesperson adding, “This evolution was not an accident: From day one, we focused on bringing new, innovative and interactive experiences to the Stories format.”
Instagram also highlighted some of the additions to Stories over the format’s first two years:
- Connective tools like the poll sticker, the emoji slider and, now, the questions sticker give people easy, quick ways to interact with their customers in real-time.
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