Instagram Rolled Out Stickers and a Rainbow Brush Tool for LGBTQ Pride Month 2017

The six #Pride2017 stickers were created by LGBTQ artists from the Instagram community

Headshot of David Cohen

Instagram is marking LGBTQ Pride Month in June with features including new stickers for Instagram Stories and a rainbow brush editing tool.

The six #Pride2017 stickers were created by these LGBTQ artists from the Instagram community:

  • José Antonio Roda (@josearoda)—Roda is a gay-identified graphic artist based in Madrid. He loves to paint colorful women and experiment with different media such as cut paper, wood and ceramic.
  • Josh McKenna (@jshmck)—Raised in a provincial British seaside town, London-based Josh McKenna explores the relationship of masculinity within sexuality through the medium of his illustrations.
  • Carra Sykes (@carrasykes)—Carra Sykes, a student of life and banner maker for Of Our Youth, is a queer woman living and working as a designer and illustrator in Houston.
  • Rooney (@heyrooney)—Rooney is a loudly queer, bubbly illustrator and propagator of shameless self-love living in Brooklyn.
  • Cute Brute (@thecutebrute)—Based in Brooklyn, Cute Brute is an illustrator and toy designer whose work cleverly combines color, humor and sexuality in peculiar situations.

Instagram said in a blog post that the rainbow brush is aimed at enabling users to bring “extra color to your stories,” and it provided details on its rainbow walls initiative:

In honor of pride, we’re kicking off a global initiative to turn walls in cities around the world into colorful beacons of support. We began today in Los Angeles by transforming the iconic Paul Smith pink wall into a rainbow. Murals by artists throughout the Instagram community will also appear in London; Madrid; Nashville, Tenn.; and Cleveland. Visit a rainbow wall and take a photo or video in front of the wall to show your support of the LGBTQ community. You can also join the #KindComments movement on Instagram and make someone’s day by leaving a supportive comment on their post.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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