Ashley Yuki, Instagram’s interests product lead, kicked off a press event in New York on Tuesday with an obvious truth: Instagram is making big investments in branded content in 2019.
Pointing to a recent survey, she noted that 69 percent of users said they come to Instagram to interact with celebrities, and 68 percent said the same about influencers, adding that Instagram is “committed to working with regulators, brands and creators to make sure that we’re doing this in a way that’s safe for our community.”
Yuki
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