Instagram Rolled Out Nametag: Customizable, Scannable Codes That Lead to Users’ Profiles

School communities are being tested at some U.S. universities

Instagram Nametag Instagram
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Instagram followed in the footsteps of Snapchat Snapcodes and its corporate sibling’s Messenger Codes with its introduction of Nametag, which it had been testing earlier this year.

The Facebook-owned photo- and video-sharing network described Nametag as a customizable identification card that people can scan to find that user’s Instagram profile.

The feature is available globally to iOS and Android users, and it can be accessed by tapping the button with three lines at the top of the application and selecting Nametag.

Nametags can be personalized by touching anywhere on the screen or tapping the button at the top, and elements that can be experimented with include colors, emojis and stickers.

People have two ways to scan other people’s Nametags: Swiping right into the camera, hovering over the Nametag and holding down the screen; or tapping “Scan a Nametag” while viewing their own Nametag.

Nametags can also be shared via other social platforms, including parent Facebook and corporate sibling WhatsApp, and via text message. This is done by pressing the arrow in the top right of the Nametag.

Snapchat debuted its Snapcodes in January 2015, extending them to websites in January 2017.

And Facebook unveiled Messenger Codes in April 2016, enabling users to scan them in order to begin conversations with contacts or businesses.

Instagram also began testing school communities at some universities in the U.S.

School communities enable people who join them to add a line to their profile containing their university, class year and other information such as major, sports team and Greek affiliation.

Students at the same school can see a directory listing of everyone who has added that school, sorted by class year, where they can follow and message those people.

Just as with current Instagram Direct messages, communications from people not already followed by users will go into their pending inbox, where they can choose to accept or decline the messages. David Cohen is editor of Adweek's Social Pro Daily.