Instagram Releases New Stickers to Help Restaurants, Small Businesses During Covid-19

They enable people to purchase gift cards, order food or donate to fundraisers

The stickers for gift cards and food orders debuted in Canada and the U.S. Wednesday Instagram
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Instagram is taking steps to support restaurants and other small businesses in the era of social distancing.

Businesses can now share stickers in their Stories and profiles that enable Instagrammers to purchase gift cards, order food or donate to fundraisers.

The stickers for gift cards and food orders debuted in Canada and the U.S. Wednesday and will roll out globally in the coming weeks, while the fundraisers sticker—which links to personal fundraisers started by owners or supporters of businesses—is coming soon.

Instagram

Instagram

Instagram

Instagram

People can also reshare all of the stickers in their personal Stories to further raise awareness.

Instagram chief operating officer Justin Osofsky said, “Small businesses are the backbone of local communities and restaurants are the soul of neighborhoods: They bring people together and build community. We want to do our part in helping them stay open, keep in touch with customers and be informed on how to navigate this crisis.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.