Instagram Released a Handbook Full of Tips for Creating Content on IGTV

The focus is on high-quality video

The 48-page guide includes apps and accessories creators should purchase. Instagram
Headshot of Ann-Marie Alcántara

Instagram’s IGTV platform is barely a week old, but the company is wasting no time getting as many big-time Instagrammers as possible up and running on it.

It also released a 48-page guide full of tips and products for creating the most optimal video for IGTV. In it, Instagram outlines key things brands and publishers trying to create content for IGTV should keep in mind. The document is not meant for the hoi polloi, but instead for the creative class. Social media marketer Matt Navara first posted the guide to Twitter and Facebook, but anyone can download it here.

Instagram confirmed in an email that “that document is a best practices guide that our team shares with partners and publishers who want to make the most out of IGTV.”

Here are just a few of the takeaways from the guide:

Capture the highest quality of video possible

The guide breaks down the different types of video people can capture but ultimately recommends taking video in 4K so it’s easier to edit. Instagram also includes basic camera focusing tips such as locking focus and exposure, adjusting the exposure and toggling on “Do Not Disturb” mode.

Apps are key

Instagram isn’t shy about recommending a slew of apps that could help creators make the best possible videos (which is, after all, in its best interest). In total, Instagram suggests downloading 11 different apps, including Filmic Pro, which lets people adjust frame rates and shutter speed, and InShot, which will turn any video into the preferred Instagram square format.

In addition to the apps, Instagram suggests users buy a remote microphone to record sound that’s not close to the phone.

Buy all of the accessories

One underrated aspect of influencer and brand content is the amount of work and money that needs to go into creating those photos and videos. Instagram gets that, and that’s why the company suggests eight different products to enhance content for IGTV. The items range from a variety of lenses to create video effects, like Olloclip or Photojojo that offer macro and fish-eye lenses, to products that help steady video while shooting like the DJI Osmo Mobile 2.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.