Instagram Users Can Now Organize Their Saved Posts Into Private Collections

Private collections can only be viewed by the user who creates them

Instagram users now have a way to organize their saved posts, as the Facebook-owned photo- and video-sharing network Monday launched a private collections feature.

Instagram said in an email to Social Pro Daily that, as the feature’s name suggested, these collections can only be viewed by the user who creates them, adding that since the ability to save posts was introduced last December, 46 percent of users have saved at least one post, and 29 percent of saved content came from businesses.

More details on the new feature were provided in a blog post:

Starting this week, you can save posts into private collections. Tap and hold the bookmark icon underneath any post to save it directly to a collection. You can create and name a new collection when you save a post, or you can add it to one you’ve already created. You can also create a collection out of your existing saved posts. Tap the plus icon in the top right corner, give your collection a name and select the saved posts you’d like to add.

InstagramPrivateCollectionsCreateFromFeed from SocialTimes on Vimeo.

InstagramPrivateCollectionsCreateFromSavedPosts from SocialTimes on Vimeo.

Private collections are available in version 10.16 of the Instagram application for iOS and Android.

The feature is available in all languages (Indonesian, Japanese and Korean pictured below). David Cohen is editor of Adweek's Social Pro Daily.