Instagram: Over 35 Million People Visited Voting Information Center

Its Register to Vote sticker has been tapped on more than 17 million times

Instagram rolled out stickers in both English and Spanish last month D’Ara Nazaryan/Instagram
Headshot of David Cohen

As Election Day draws nearer, Instagram said the Voting Information Center it unveiled in August has been visited by over 35 million people.

The Voting Information Center gives users one place to register to vote, confirm their registration status, make plans to vote and get whatever information they need prior to Election Day.

Instagram also rolled out stickers, in both English and Spanish, last month, bringing people who click on them to the Voting Information Center.

The Facebook-owned photo- and video-sharing network said the Register to Vote sticker has been tapped on more than 17 million times and used in Stories over 2.4 million times, with 10 million taps alone since National Voter Registration Day Sept. 22.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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