Instagram Now Has 700 Million Monthly Users

The user base has nearly doubled in 2 years

Instagram is growing rapidly when compared to Snapchat. Getty Images
Headshot of Marty Swant

In the past six months, Instagram has added another 100 million users.

Today, the photo- and video-sharing app announced it now has 700 million users, doubling its size in just two years. The rapid growth further contrasts the platform with Snapchat, which now has just 158 million daily users. In fact, earlier this month, Instagram said its Snapchat clone—Instagram Stories—now has 200 million daily users. However, as some have pointed out, the Stories audience isn’t actually as active as Instagram makes it sound because Instagram also counts users as active even if they only view Stories and aren’t posting.

“We’ve made it easier than ever for people across the globe to join the Instagram community, share their experiences and strengthen connections to their friends and passions,” according to Instagram. “With new features like stories, live video and disappearing messages in Direct, people now have more ways than ever to express themselves and feel closer to what matters to them.”

While Instagram might be much larger, many of those new features have been strikingly similar to those on Snapchat, which pioneered features like vertical video and disappearing messages long before Instagram and Facebook.

According to Instagram, here’s a timeline of growth since the app was founded:

  • October 6, 2010 – Instagram founded
  • December 21, 2010 – 1 million
  • September 26, 2011 – 10 million
  • April 9, 2012 – 30 million
  • November 6 2012 – 80 million
  • February 26, 2013 – 100 million
  • March 25, 2014 – 200 million
  • December 10, 2014 – 300 million
  • September 22, 2015 – 400 million
  • June 21, 2016 – 500 million
  • December 15, 2016 – 600 million
  • April 26, 2017 – 700 million

@martyswant Marty Swant is a former technology staff writer for Adweek.