How Brands Are Using Instagram Marquee

Instagram offered an update on how brands are using the Marquee feature it introduced last month.

Instagram offered an update on how brands are using the Marquee feature it introduced last month.

When the Facebook-owned photo- and video-sharing network rolled out Marquee in September, it described the feature as “a new premium product that helps drive mass awareness and expanded reach in a short time frame—perfect for events like movie premieres and new product launches.”

In an Instagram for Business blog post, campaigns by Universal Pictures Home Entertainment and Sony Mobile Hong Kong were spotlighted:

In September, Universal Pictures Home Entertainment ran a Marquee campaign to drive awareness of its home entertainment release of Fast and Furious 7 on Blu-ray, DVD and digital HD.

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