Instagram Marks Pride Month With Several Initiatives Inside and Outside the App

Art installations in New York, rainbow hashtags and better gender identification are highlights

#UntoldPride is a series of 10 large-scale installations that will appear in New York throughout June Instagram
Headshot of David Cohen

Instagram is marking Pride Month with several initiatives, including art installations in New York, rainbow colors on related hashtags and a guide to online safety for LGBTQ+ teens.

The Facebook-owned photo- and video-sharing network teamed up with @lgbt_history—an account created by Washington, D.C.-based attorney Leighton Brown and former attorney and current writer and lecturer Matthew Riemer, authors of We Are Everywhere: Protest, Power and Pride in the History of Queer Liberation—on #UntoldPride.

#UntoldPride is a series of 10 large-scale installations that will appear in New York throughout June, spotlighting historic LGBTQ+ pioneers, places and movements that paved the way for today’s queer community—such as GAA, S.T.A.R, Christopher Street Pier and Lesbian Herstory Archives—joined by portraits of LGBTQ+ locals shot by emerging photographer Nicolas Bloise.

Riemer and Brown said in a blog post by Instagram’s Chris Parson and Jonathan Lau, “As with all of our work, we hope this experience gives queer people a glimpse into the fullness of their incredible past and inspires them to fight for a liberated future, and we hope others learn that so much of this city—like so much of the world—was built by brave queer folks to whom we are all indebted.”

On the product side, Instagram is updating the gender selection part of its profile to be more inclusive of trans and gender non-conforming individuals.


Instagram also teamed up with GLAAD to identify the most-used and most-popular hashtags in the LGBTQ+ community—including #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance and #pride2019—and those hashtags will be displayed in a rainbow gradient when used in feed and in a rainbow ring when used in Stories.


Finally, Instagram and the Trevor Project—which provides crisis-intervention and suicide-prevention services to members of the LGBTQ+ community under the age of 25—collaborated on a digital guide to protecting well-being and practicing self-care online, which was illustrated by Ashley Lukashevsky. David Cohen is editor of Adweek's Social Pro Daily.