Instagram Marketing: What Instagram's New Ad Business Means for Brands
Using the same tech stacks that power Facebook's suggested posts and pages, sponsored posts on Instagram will be generated by a user's Facebook interests, promoting a cross-pollination for brand affinity across both platforms.
Recently, Instagram unveiled a new advertising solution to help brands improve efficacy of Instagram-based marketing by integrating external links such as “Buy Now” and “Learn More” within Instagram’s existing interface.
The rollout includes a new application programming interface (API) that accommodates a wider variety of advertisements. Capitalizing on the constant stream of technology developed by Facebook, the new advertising business also promotes sponsored content related to user-specific interests. But what does this mean for brands?
Given Instagram’s new ad business, brands are allowed a finer scope on whom their sponsored posts are reaching, according to Adweek’s report on Instagram’s new model of advertisements.
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