Instagram Makes it Easier for Creators to Upload Videos to IGTV

They can use the same process as sharing content to feed

Instagram is removing the IGTV icon from the top-right corner of the home screen on its mobile app. Instagram
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Instagram is looking to simplify the process of uploading videos to its IGTV long-form destination.
The Facebook-owned photo- and video-sharing network now enables people to upload videos to IGTV the same way they already upload videos and photos to the main feed.
After clicking on the plus sign in the bottom navigation area of the Instagram feed, users can choose between short video and long video.
Short videos are less than 60 seconds and can be uploaded to feed, while long videos of 60 seconds and up can be earmarked for IGTV.

Instagram

An Instagram spokesperson said in an email, “Our goal is to create a central place for video uploads that will simplify the experience for creators, who can now leverage the feed upload button for both short and long video uploads.”
Instagram also said it is removing the IGTV icon from the top-right corner of the home screen on its mobile applications, adding that its users are discovering IGTV content via feed, the Explore tab, creators’ profiles and the stand-alone IGTV app, and very few of them are clicking on the icon.
The spokesperson said, “We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community.”
In related news, Instagram used the @creators account it started last September to share a tips video detailing three ways to control cropping for videos on IGTV.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.