The social network that prides itself on being the most visual medium now has a completely different look and logo.
The new logos and the apps’ new interfaces are meant to be simpler and cleaner, putting the focus on users’ photos and videos.
The Facebook-owned photo- and video-sharing network said in a blog post:
Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera, and the rainbow lives on in gradient form.
We’ve made improvements to how the Instagram app looks on the inside, as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.
The Instagram community has evolved over the past five years from a place to share filtered photos to so much more—a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.
Readers: What are your early thoughts on the new look for Instagram and its stand-alone apps?