Instagram Is Tinkering With the Layout of Its Profiles

Icons, buttons, navigation tools may be moved around

Some of the changes Instagram is testing on its profiles Instagram
Headshot of David Cohen

Instagram users: If your profile starts looking a little different to you, you’re not seeing things. There’s a reason for it.

The Facebook-owned photo- and video-sharing network revealed in a blog post that it is testing different ways to rearrange the icons, buttons and navigation tools on users’ profiles.

Instagram said the potential changes being tested are aimed at making profiles cleaner and easier to use, adding, “We’ve been working on these changes and will test them in phases and different combinations with our community over the next several weeks. We’ll continue to experiment and update the experience as we learn from your feedback.” David Cohen is editor of Adweek's Social Pro Daily.