Instagram Is Testing Nametags, Its Take on Snapchat’s Snapcodes

Users will be able to scan QR codes to follow other users

Users in the test group are currently unable to share or scan Nametags Genady Okrain, Momento/Josh Constine, TechCrunch
Headshot of David Cohen

Instagram is testing a Snapchat Snapcodes-like QR code feature called Nametags.

Momento founder Genady Okrain shared the images above and below with Josh Constine of TechCrunch, who reported last month that references to Nametags were included in Instagram’s Android APK (Android Package).

Instagram confirmed that it was testing Nametags, but the Facebook-owned photo- and video-sharing network would not provide any further details.

According to Constine, users in the test group will be able to create special QR code images, and other users will be able to scan those Nametags with the Instagram camera in order to follow them.

Constine reported that users with access to the feature can click a QR scanner button on their profiles to open the Nametags editor, which will enable them to create a QR code with their user name in the center and either a purple Instagram color gradient background, a pattern made from a single emoji or a selfie with augmented reality face filters that will be converted into an emoji pattern.

He added that users in the test group are currently unable to share or scan Nametags, but references to doing so appear in the APK.

Snapchat debuted its Snapcodes in January 2015, extending them to websites in January 2017.

And Instagram corporate sibling Facebook Messenger unveiled its Messenger Codes in April 2016, which users can scan to begin conversations with contacts or businesses. David Cohen is editor of Adweek's Social Pro Daily.