Instagram Is Bringing Newer Posts to the Top of Its Feed

The network moved from chronological to algorithm-based in June 2016

Instagram is also testing a 'New Posts' button Drazen_/iStock
Headshot of David Cohen

It’s not quite a return to Instagram’s chronological feed, but it’s a start.

The Facebook-owned photo- and video-sharing service announced in June 2016 that its feed would be curated by an algorithm, rather than merely appearing in chronological order, and that move proved unpopular with many users.

Instagram announced in a blog post Thursday that it is tweaking its algorithm to help ensure that newer posts appear closer to the top, writing, “With these changes, your feed will feel more fresh, and you won’t miss the moments you care about. So, if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.”

In addition, Instagram began testing a “New Posts” button, which enables users to choose when to refresh their feeds, instead of the feed refreshing automatically. Instagram said it made this change in response to user complaints about being unexpectedly bumped to the top when their feeds refresh.

Instagram wrote, “Tap the button, and you’ll be taken to new posts at the top of feed—don’t tap, and you’ll stay where you are.”

Finally, Instagram promised more improvements to its feed “over the next few months.” David Cohen is editor of Adweek's Social Pro Daily.