Facebook may have more than twice as many global users as Instagram, but little sister is now the belle of the ball in the eyes of many marketers.
Per SocialBakers’ research released today at the company’s Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering 3.6 times more via the app, when compared apples-to-apples with Facebook.
To be clear, these figures represent the raw number of likes, shares, comments and other social signals for those two categories—the stats are not adjusted, per-capita figures.
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