Instagram: Here’s How to Buy Something via the New Checkout Feature

Shop without leaving the app

Instagram's checkout feature
Instagram

Instagram recently released its checkout feature as part of a closed beta with 23 brands. It allows users to buy items they see on Instagram without ever leaving the application. Our guide will show you how to buy something in the Instagram app.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: Tap a picture to see which items in the picture are for sale. Note: If you’re looking at a brand’s profile, you’ll know which pictures contain items you can purchase by looking for the shopping bag icon in the top-right corner. If you’re looking at pictures in a feed, you’ll know that a picture contains something you can buy by looking for the shopping bag icon in the bottom-left corner (the text next to the icon will read “Tap to view products”).

Step 2: Tap the name and price of the item you wish to purchase.

Step 3: Tap “Checkout on Instagram.” Note: If the item you want to purchase is a piece of clothing, or something else that has multiple options available (like multiple colors of sunglasses), tap the options above the “Checkout on Instagram” button to see all of your options.

Step 4: Tap the text entry fields to enter your full name and email address, and then tap “Next” in the top-right corner of the screen. Note: If you’ve purchased something before, your name and email address may be filled in for you.

Step 5: Tap the text entry fields to enter your address information, and then tap “Next” in the top-right corner of the screen. Note: If you’ve purchased something before, your address may be filled in for you.

Step 6: Tap the text entry fields to enter your credit or debit card information, or tap “Add PayPal” to connect to your PayPal account (this will load the PayPal website without leaving the app). When you’re done entering your financial information or connecting to your PayPal account, tap “Next” in the top-right corner of the screen. Note: Instagram will save your payment or PayPal information on your account, so that you won’t have to enter it next time.

Step 7 (optional): Scroll down on the checkout page and tap the toggle if you wish to be added to the brand’s marketing list.

Step 8: Tap “Place Order” to complete your purchase.

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