Brands With Business Profiles on Instagram Can Now Schedule Organic Posts

They can also view public posts that they were mentioned or tagged in

Instagram launched business profiles in the U.S. in June 2016 Instagram
Headshot of David Cohen

Business profiles on Instagram gained a lot more flexibility with Tuesday’s announcement of changes to the Instagram Graph API (application-programming interface).
The changes only affect businesses’ organic content on the network, and not ads.
Businesses on Instagram will now be able to:

  • Schedule organic posts
  • View public posts that they have been mentioned or tagged in
  • View other business profiles

The features introduced Tuesday join last July’s Instagram Graph API update, which added organic insights and comment moderation.
Facebook Marketing Partner Hootsuite shared the image below of its planner with Instagram’s new scheduling capability, and its CEO, Ryan Holmes, said, “Scheduling and publishing of Instagram content has been the No. 1 request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”

Instagram announced last November that 25 million businesses were using its platform, up from 15 million last July and 8 million last March.
The Facebook-owned photo- and video-sharing network began testing business profiles in mid-2016 before launching them in the U.S. that June and making them available globally later that year. David Cohen is editor of Adweek's Social Pro Daily.